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11street eCommerce training launched

Malaysian online marketplace 11street has launched the nation’s first-ever eCommerce training and certification program.

Its 11street Academy aims to help at least 1000 sellers and entrepreneurs grow their businesses online.

“We have been receiving overwhelming response to 11street’s existing and basic training courses, which is an introductory level of eCommerce training, over the past one year,” says CEO Hoseok Kim.

Most of the sellers who took the basic courses had reported a hike in their month-on-month sales, and wanted to deepen their knowledge, says Kim.

The 11street Academy will offer a structured education program and include marketing skillsets through partners Facebook and Google AdWords. The academy is also partnering with the Malaysia Digital Economy Corporation (MDEC).

11street Academy seminar

“Malaysia is a mobile-first nation with a 70 per cent smartphone penetration, and one in three Malaysians exclusively using their mobile device to access the internet,” says Google Malaysia marketing head Denise Gamo.

“We know that 94 per cent of Malaysians discover products and brands on Facebook while 62 per cent make a purchase after discovery,” says Facebook Southeast Asia group head of eCommerce Sandhya Devanathan.

“Mobile News Feeds are the new storefront for retailers looking to reach Southeast Asia’s mobile-first consumers. There’s an unprecedented opportunity for businesses in Malaysia to connect with the 18 million people on Facebook – 94 per cent of them connecting through mobile devices.”

Topics covered by the academy’s advanced courses include marketing, advertising, promotion, shipment and inventory management, product photography, and sales and online supply-chain management.

With no fees to pay, 11street Academy will be open to SMEs, businesses owners and individual online sellers aged 18 years and older. There is a limit of 100 participants for each batch every month. Participants must attend five classes within four weeks to complete the course.

To graduate with certification, attendees need to pass a qualification exam, attend a certain number of classes and complete all assignments.

Registrations are now being accepted on a first-come, first-served basis. Shortlisted candidates will be informed via email.

Kim says the program will run for at least 12 months then be reviewed.

Established in Korea in 2008, 11street’s eCommerce marketplace has 400,000 sellers serving more than 30 million consumers worldwide.

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