Hokkaido dairy pop-up educates, engages

With the idea that food needs to be tasted as well as its provenance explained, a Hokkaido dairy “pop-up flagship” shop was opened in Tokyo to introduce the brand. Over three months, Milk Land HokkaidoTokyo aimed to build the brand by letting consumers learn, eat and buy in the one space products from the Hokkaido dairy production area of Japan. Central to the shop was an 18 metre wooden table where all three facets of the concept came together. Customers were able to learn about the dairy f

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