JTG Holdings, the master franchisee for Jones the Grocer in the Middle East and North Africa, has bought the global rights to the brand.

In a separate transaction LVMH investment arm, L Capital Asia has taken a minority stake in JTG Holdings with the aim of backing the brand in its international expansion.

Another subsidiary of L Capital Asia has taken master franchise rights for the brand in various markets in north Asia, Southeast Asia, Australia and New Zealand.

While its base in the UAE will give JTG Holdings a global footprint, it aims to stay true to its Australian roots and is committed to supporting franchisees as true partners.

Jones the Grocer is a cafe and retail outlet specialising in hand-selected specialty products, its flagships featuring a signature walk-in cheese room, charcuterie and deli. Established in 1996 with the launch of its flagship Australian store in Woollahra, Sydney, Jones the Grocer has now has 19 stores across Australia, New Zealand, Singapore, Thailand, Qatar, Bahrain and the UAE.