A Stradivarius mid-air pop-up store on a flight between Barcelona and Split is believed to be a world-first.

Cabin crew on a flight from Barcelona to Split gave passengers mobile phones that came with an app, designed specifically for the event, for purchasing clothes from Stradivarius’ latest collection.

Stradivarius says it believes the event marks the first digital pop-up store ever created on board a plane.

The passengers included leading international fashion bloggers, invited by the brand, whose final destination was the island of Hvar (Croatia) as a part of The Summer Expedition 2016, where they enjoyed different looks of the brand and some leisure activities.

All the passengers were given a corporate gift after landing and a letter of gratitude for attending this initiative.

In 2015, Stradivarius organised a fashion parade on a plane in another first..