Global brands boost Cebu Airport retail

Foreign retail brands have opened outlets in the Mactan-Cebu International Airport (MCIA) to spur further growth in the flourishing Cebu airport retail landscape.

MCIA, the country’s second busiest airport, is dubbed the gateway to the Visayas and Mindanao regions in the Philippines. 

Last May 20, UK-based convenience store operator WH Smith launched its first travel store concept in the Philippines in MCIA’s domestic area departures.The British retailer sells books, stationery, magazines, newspapers and entertainment products.

Its 36 sqm Cebu outlet also sells confectionery, drinks, digital accessories, tobacco and souvenirs.

“Since we opened the store, we have been getting an increasing number of buyers, especially foreigners. Today, we also have more of the locals coming in not just to browse but also purchase our items,” said Noel Gingoyon, WH Smith store supervisor in MCIA.

Crowd favorites include neck pillows, chips, water and dried mangoes, said Gingoyon.

WH Smith operates more than 1300 stores, including 725 travel outlets in airports, train stations, hospitals, workplaces and motorway service areas. 

Danish accessories brand, Pandora, has also opened at MCIA, in the international pre-departure area. Pandora is gathering fame in the country for its bracelets, designer rings and necklaces.


Pandora jewelry is sold in more than 100 countries on six continents through approximately 9000 points of sale, including more than 1800 concept stores.

At the onset of the year, the Cebu airport retail has since introduced foreign brands such as Ray Ban, Emporio Armani, Prada, and Victoria’s Secret.

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