Parent takes back Benetton Korea

Global fashion retailer Benetton Group has acquired its full estate of Benetton Korea as part of a refocus and relaunch program.

Its new strategy involves reorganising and restructuring its global businesses to increase growth potential and competitiveness of its United Colors of Benetton and Sisley brands.

After India and with about 300 stores plus sales worth around €150 million (US$168 million), South Korea is Benetton’s most important market outside Italy.

“United Colors of Benetton and Sisley are major players in the region, both in terms of market recognition and economic value,” says Benetton Group CEO Marco Airoldi. “I am delighted to start working with renewed vigour on developing new strategies to consolidate the group’s brands in the Asian market.”

“Benetton Korea has an excellent, close-knit management team that will help us develop our partnership more decisively and dynamically with Korean department stores, which have always been the pillars of our business in this market,” says Benetton Group international business director Michel Lhoste.


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