Kenneth Cole Productions signs with Global Brands
American urban lifestyle company Kenneth Cole Productions has entered into a US licensing agreement with Hong Kong-listed Global Brands Group Holding, which handles branded apparel, footwear, fashion accessories and lifestyle products.
The agreement covers men’s, women’s and children’s apparel as well as handbags under the labels Kenneth Cole New York, Kenneth Cole Reaction, and Unlisted, A Kenneth Cole Production.
“As we continue to grow and evolve the Kenneth Cole brand around the world, we are excited to partner with a global leader like Global Brands,” says Kenneth Cole Productions CEO Marc Schneider.
Global Brands North American president and chief merchandising officer Jason Rabin says Kenneth Cole and his brand have defined the standard for New York style and social consciousness for more than three decades. “We believe the brand has tremendous potential to resonate with consumers far beyond levels it is currently reaching.”
Kenneth Cole is a designer, social activist and visionary who believes business and philanthropy are interdependent. His global company creates clothing, shoes and Gentle Souls footwear. The company has also a range of third-party licences for men’s and women’s apparel, fragrances, watches, jewellery, eyewear, accessories and children’s footwear.
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