Thai Express founder launches HotSoupDiet

Thai Express restaurant chain founder Ivan Lee, who sold 70 per cent of the business for US$80 million in 2008, has founded a pre-packed soup subscription service, HotSoupDiet.

While the Singaporean has been investing in other startups, including Grain and Vanitee, lately he has been wearing his entrepreneur hat, his ventures including a mobile games studio.

Launched in November, the soup startup was co-founded with Dean Chan (now COO) and aims to change how people eat by making their meals highly accessible yet healthy.

Designed to be a replace unhealthy fast food, the soups can complement weight-loss regimes, reports the Vulcan Post.

After signing up to their subscription-based service, Singaporeans can plan out their meals by choosing from the flavours offered on the website. Prices start at US$7.40 for a serving.

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