Briggs & Riley teams with Lane Crawford
Premium luggage brand Briggs & Riley has chosen Lane Crawford as a retail partner in Hong Kong and China, part of an aggressive global expansion plan.
The New York based brand is accelerating its global expansion, with additional points of sale opening in Europe, China and across Asia.
Said Briggs & Riley CEO Richard Krulik: “Lane Crawford is one of Asia’s most respected retailers. Briggs & Riley prides itself on our innovative approach to engineering the most performance driven travel products in the world. We are pleased to extend the only lifetime global warranty in the luggage industry to Lane Crawford’s customers, and look forward to showcasing our pioneering products in this trusted, luxurious retail environment.”
Briggs & Riley luggage is now sold in three Lane Crawford Hong Kong stores, in its Shanghai Times Square flagship store and its digital flagship lanecrawford.com.
As Briggs & Riley expands its presence in China, it is committed to communicating directly with Chinese customers, recently launching both Sina Weibo and WeChat accounts, where Chinese customers can directly contact the company with any questions, in addition to its Chinese website.