In a world first, an Adidas football flagship has opened in southern China’s Guangzhou Teemall.

Adidas Group Greater China MD Colin Currie describes it as an important milestone for both Adidas and Chinese football.

“At the same time, it emphasises the group’s determination and commitment to promote the development of Chinese football.”

On the first floor of the northern square of Teemall, the store provides the equipment of such Adidas-sponsored clubs as Associazione Calcio Milan, Bayern Munich, Chelsea, Juventus, Manchester United and Real Madrid, as well as exclusive products of superstar players like Bale, Messi and Pogba.

Customised name-printing on jerseys is also offered.