“The founders and management team of Wrap & Roll have done an extraordinary job of establishing Wrap & Roll as a proven concept with urban consumers in Vietnam and Singapore,” said Chad Ovel, a partner at Mekong Capital. “They have successfully created Wrap & Roll as a modern way to enjoy authentic and healthy Vietnamese food.”
Mekong Capital invested into the chain via their new enterprise called Mekong Enterprise Fund III to make its first deal since June last year. The fund will focus on retail, restaurants, consumer products and customer services in Vietnam. The private equity company has already taken a stake in electronics retailer Mobile World.
Wrap & Roll Vietnam owner Nguyen Thi Kim Oanh said the restaurateur found Mekong Capital to be a credible partner to help the business grow sustainably.
“Mekong Capital not only funds the company but also supports our company with strategic consultancy in many management fields such as human resources, restructuring, management practices and corporate finance.”
With the experience in investing of Mekong and 10-year operating of Wrap & Roll, the two companies hope the concept will find success globally.
Established in 2006, the healthy, traditional food brand has 11 restaurants in Vietnam and four franchises in Singapore. More restaurants are announced to be opened in Hanoi and Ho Chi Minh City. Other international markets are being evaluated.