Fresh look for Prada Hong Kong

Fashion brand Prada Hong Kong will renovate and expand its store on Canton Rd. 

Covering more than 1300 sqm over two storeys, the store has a secondary internal access from Harbour City.

Its facade pays homage to Franco-Venezuelan kinetic artist Carlos Cruz-Diez with a geometric pattern. The Harbour City frontage, in black marble, has display windows and offers view of the store interior.

The Canton Rd entrance introduces a room defined by signature elements of the brand, such as the black-and-white checkerboard floor and walls of light green encaustic and marble.

Glass display cases with bottoms in green marble alternate with shelving systems. The beamed ceiling is a contemporary interpretation, in Prada green, of the typical ceilings of historic Italian buildings. Throughout the store, new materials are paired with 1950s design. Seating elements of different forms and colours create intimate salons, arranged with low tables. Classic materials like velvet are juxtaposed with modern materials like acrylic glass and marble.

On the ground floor, the footwear area has carpet with velvet-covered walls, with exclusive green velvet chairs by Osvaldo Borsani.

A special display niche inside the store’s mall entrance features black marble and a video screen. Spaces in green encaustic and black marble dedicated to leather and women’s accessories alternate with salons in red and green velvet with geometrically patterned carpets.

In the clothing area, the beamed ceiling is covered in velvet to match the walls as a counterpoint to a video wall. Green velvet Borsani chairs, acrylic glass furnishings and the polished steel racks complete the decor.

Sheathed in green marble, the stairway leading to the basement floor has as a background a steel and glass display case. The basement is dedicated to the men’s collections, with a special selection of clothing and footwear for women. A black-and-white marble floor, a beamed ceiling and green encaustic walls are the predominant elements.

The men’s area is distinguished by tall furnishings in black iron and glass, blue ostrich skin chairs and carpet in aviator blue and grey with geometric patterns.

A special room dedicated to clothing features a dark wood floor of narrow boards, walls covered in aviator-blue velvet and chairs in grey velvet with wooden arms.

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