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Re-Embrace Charity Drive (2)

Korean retail giant Lotte Department Store introduces a 3D device at its stores this week to quickly and accurately measure feet for custom shoes. 

The device not only measures a foot’s length, but its overall shape, including width and height – all in two seconds through 3D scanning technology. Using this service, customers can have handmade shoes to the design of their choice delivered to their doorstep in about two weeks.

Developed in collaboration with Swedish start-up Volumental, the unit makes its debut at the Tandy shoe store in Lotte’s flagship department store in Myeongdong. The service will expand to other shoe brands in department stores across the country.

Lotte also plans to launch a 3D virtual fitting service this year, using a special mirror that provides a virtual reflection of the customer wearing clothing available in the store.

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