Bata Thailand opens concept store

Shoe brand Bata Thailand has opened a Mercury concept store at the Central Plaza shopping centre in Nakornsri Thammarat, in the south of the country.

The 150,000 sqm shopping centre features fashion and lifestyle brands, dining and other attractions.

Covering 167 sqm, the new Bata store features the brand’s latest styles and collections.

Bata Thailand is hoping the Bata Club loyalty program will boost customer numbers, as 99 per cent of first-day visitors expressed interest in registering.

“Our store is close to the main entrance, in front of a famous department store,” says store manager Akekapong Yeenyong.

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