UK hobby miniature maker Games Workshop Hong Kong has opened a store as part of a plan to boost its brand in the city.
Based in Nottingham, Games Workshop has had more than 30 years’ experience designing miniatures for strategy battle games and collectors.
Games Workshop Hong Kong sales manager Ismail Sekkate says it is timely to open a retail outlet after years of partnering with distributors in Hong Kong.
He says the Mong Kok store offers the latest miniatures, plus related accessories and books. The store also holds regular workshops on painting and modelling miniatures.
“Hong Kong as an international city is the best window for us to promote our products in the region,” says Sekkate. “We will use the Hong Kong office to expand our customer base, as well as developing our own retail chain.”

Invest Hong Kong’s associate director-general of investment promotion, Dr Jimmy Chiang, says Hong Kong has traditionally been an important centre for the toy and collectibles industry.
Games Workshop designs, makes and distributes miniature soldiers and associated models as well as games, books and associated products. It has more than 420 retail stores in 20 countries, as well as trade sales teams selling to more than 4000 independent retailers internationally.
Invest Hong Kong, which helped Games Workshop set up in Hong Kong, is the department of the Hong Kong Special Administrative Region Government that helps businesses set up or expand in Hong Kong.