Quality imported grocery retail pioneer US Mart has opened its second store in HCMC – and is ready, preparing for its third.

After three successful years in the city, US Mart has opened a second store in District 7.

The new store is located at 169 Nguyen Huu Canh St, in what is a residential enclave popular with Asian expats and and high-income locals. The company hopes this positioning strategy will bring growth to the chain, reflecting its success in downtown Saigon, District 1.

Kim Ngan, US Mart director of communications, said the store is selling around 10,000 items, 70-80 per cent of which are imported directly from the US, including food and beverage products. The other 20-30 per cent are Vietnamese high-quality products, including specialties from Southern provinces.

All US products are imported as a part of the Taste of America program, a joint effort with the US Department of Agriculture. According to Gerald H Smith, senior attache for Agricultural Affairs at the US consulate, Vietnam is the 11th largest market for US food and agricultural products. Statistics showed the trade in food and agricultural products reached US$5.9 billion last year.

US Mart was founded in 2013 by businessman Nguyen Manh Tien, who recognised local customers’ need of imported goods after returning from studying in the US. Despite the high competition in Vietnam retail market, US Mart has successfully built its customer base thanks to high quality goods, food hygiene and safety, frequent promotions, and a five-day goods return policy.

After D7 store, US Mart will open its third store in Tan Binh district this Sunday.