Korea’s first Moynat Boutique has opened inside the Shilla Hotel in downtown Seoul.

The French luxury bag and luggage brand, bought by LVMH in 2011,  has been expanding its international network in recent years, and now boats full-scale ‘maison’ stores – or flagships – in Paris, London and New York, and ‘galleries’ in Hong Kong, Beijing, Tokyo, Seoul and Taiwan.

The new store, located on the first floor of the Shilla Hotel, will feature men’s and women’s lines as well as two designs created exclusively for the Seoul store. Customers can use the brand’s signature personalisation services, including made-to-order designs and hand-painted motifs by Moynat’s artists.

The brand was founded in 1849 by Pauline Moynat and initially gained fame for its lightweight, waterproof trunks.