A classic crafted menswear shop, Attire House, has been launched in Hong Kong.
“When it comes to classic menswear, Japan definitely is the most mature market in terms of education and exposure, but we wanted to bring that to Hong Kong and take it to the next level,” says co-founder Roger Chan.
“Men here are used to getting everything so quickly, from the latest watches to a custom-made suit. I like to compare what we are doing to the slow-food movement – it’s about brands that are defined by their stories and craftsmanship,” he says.
Chan and co-founder Brandon Chau seek to differentiate their offering in other ways as well. Occupying a pop-up space in the Pedder Building, Attire House is about to launch a pop-up bar at the Landmark Oriental hotel.
Their permanent boutique, covering the penthouse of a building on Wyndham Street, launches in November. Designed by Japanese architect Jin Hidaka, the 5000 sqft (464 sqm) space will resemble a private gentleman’s club.
Described by Chan as a “home away from home” and “lifestyle destination”, it will include a cocktail bar, designed and directed by award-winning Bar High Five Tokyo – it’s first outpost outside Japan. There will also be a full-service barbershop.

Hard-to-find brands
Products will be curated by the owners, as well as a buyer who previously worked with Japanese brand Beams. The store specialises in hard-to-find brands from London, Milan, Paris and Tokyo.
More than 80 per cent of the brands are new to the greater China region, such as shirts from Savile Row tailor Anderson & Sheppard and Finamore in Naples, and suiting from Cesare Attolini.
There are also shoes by Chihiro Yamaguchi of Japan and lightweight jackets from Sartoria Solito of Naples.
Chan and Chau also plan to host at least one trunk show a month offering bespoke services for both men and women. This month’s program includes visits by Yamaguchi, father and son tailors Solito and shoemaker George Cleverley.