Furla Singapore has launched its Made For You personalisation service – available only in its Marina Bay Sands flagship store.
The Italian luxury brand says the service is designed to “further enrich the relationship with customers”. Overall, the mix of combinations of fabrics and fixtures adds up to 8500 combinations.
The innovative made-to-order service offers a unique luxury experience within the premium segment.
“For the first time, Furla’s joyful message, contemporary creativity and finest Made in Italy expertise will be customisable in a light-hearted, intimate and engaging manner,” says the company.
“Customers can unleash their creativity and design their exclusive Furla dream bag, choosing between the bestselling Furla Metropolis cross-body bag or the new IT Bag Artesia top handle style.
Made For You materials include calfskin, ostrich, crocodile, snakeskin and calf hair for the Metropolis bag while the Artesia can be customised in calfskin and ostrich. All are lined in leather. The kaleidoscopic colour palette features up to 39 shades that differ from the seasonal assortment.
Moreover, customers can choose the colour of the stitching, of the clasp and of the hand-painted edges, creating unique tonal or contrasting one-of-a-kind effects. The selection of clasps includes silver or gold metal, plus black or tone-on-tone enamel. Finally, each bag can be monogrammed or personalised according to the customer’s desire.
From order to delivery takes between eight and 12 weeks, depending on the material chosen and on market demand. Each bag comes with a personalised hand-written certificate featuring all of the bag’s characteristics.
The Made For You service will be available in different retail formats, from permanent dedicated corners in key flagship stores to itinerant formulas to pop-up events. Depending on the venue, Furla has studied different in-store solutions to present the Made For You service, from sleek wood and burnished metal tables to temporary wall installations, both complete with a full kit of colours, swatches, details and combinations.
Furla has also developed a dedicated micro-site with 3D configurations to enable customers to create their virtual bag by playing around with the various combinations. The app will also be available on tablets in the stores allowing the sales assistants to simulate the various bags for the customer. During the Made For You experience, the sales assistants will serve as the “artisan”, supporting the client as she “designs” her very own Furla creation.
