Singer Michael Buble’s appeal to women appears to know few boundaries…
A new Michael Buble fragrance launched last week by HSN sold out in less than 24 hours – all 21,000 units of it.
Described as a “fine fragrance for women”, By Invitation was created by Fragrance Dynamics for HSN, an online retailer. A two piece set, featured a 3.4 fl. oz Eau de Parfum Spray and a 1 fl. oz purse spray.
Additionally, Buble’s upcoming album Nobody But Me, secured 6000 presale orders, despite not being available until October 21.
“While we’re beyond pleased with Michael’s visit, his success on-air was no surprise. Michael’s loyal and engaging fan base follows him wherever he goes; from the concert stage to the studios of HSN,” said Alicia Valencia, SVP beauty merchandising, with HSN. “We’re thrilled that his fan base aligns so well with our customer demographic, which resulted in a sell-out visit. We are eager to work with Michael and the team at Elizabeth Arden on a return visit during the holiday season.”
The international krooner was equally delighted: “It’s no secret I’m a hopeless romantic. It’s in every note I sing and every song I write. The idea was to create a special ‘invitation’ to fans into my new world of fragrance. I’m inviting women to enjoy a beautiful scent that represents my personal taste and imagination. By Invitation is what I’d call ‘love in a bottle,’” he said.
“It was an amazing experience, sharing my fragrance and story, with my fans and HSN customers.”
Described as “a floral oriental gourmand, encompassing the iconic flowers of love,” By Invitation is “an elegant fine fragrance enlightened with a fresh fruity accent”.
“HSN has proven time and time again, to be a successful launch partner for our celebrity and designer fragrances,” said Tamara Steele, SVP, US prestige beauty group with Elizabeth Arden. “From the pre-show promotion to the social media engagement, to the on-air execution, we look to HSN to deliver an exceptional experience for fans and customers alike.”
