Luxury Italian fashion house Bruno Magli Hong Kong has established its first foothold in Asia with a shop-in-shop retail boutique.

Marking its 80th anniversary, the heritage brand earlier announced expansion plans for Asia.

Its debut outlet is on the new Shoes Town floor at the Sogo department store in Causeway Bay. It is the first of 16 mono-branded stores Bruno Magli plans to roll out in China next year and beyond.

Covering 226 sqft, the boutique showcases men’s and women’s footwear collections, women’s handbags, men’s bags and small leather goods, all crafted in Italy from nappa leather and suede. A new retail concept for the store was created by New York’s Kramer Design Group, featuring Carrara marble punctuated with accents of the brand’s signature colour palette, and highlights of burgundy combined with brass.