Asics Asia has opened a suburban standalone store in the NEX Shopping Mall.
The sports shoe brand says its new outlet fills a retail gap for the flourishing population in Singapore’s north-east.
Covering 79.4 sqm, the store features the latest range of Asics running products, as well as apparel and accessories for other activities, such as tennis and training.
“We chose NEX because of its accessibility and the fact it is well frequented,” says Asics Asia MD Yogesh Gandhi. The opening of the store underlines Asics’ outreach to all athletes regardless of background, age and ability.
Products are developed at the Asics Institute of Sport Science in Kobe, Japan.