Singapore has a new online furniture retailer in FurniSing, which offers brand-name mattresses, sofas and coffee tables.

Owner Michael Grant says the eCommerce business has a focus on customer experience, product quality and cheap prices for authentic, high-quality products.

Mattresses and bedding brands will include Dream Pebble, King Koil, Max Coil and Wonderland.

FurniSing intends to offer a rewards program for its customers.