More luxury brands and new-to-market retail concepts are debuting at The Shoppes at Marina Bay Sands – along with an expanded collection of premium children’s brands at the North Promenade.
Gucci Kids, Kenzo Kids, Paul Smith Kids and Stella McCartney Kids will open in the first half of next year – the first standalone stores in Singapore for all four brands. They join Baby Dior, Dolce Gabbana Junior and Fendi Kids, all of which are the first and only outlets for the brands in Southeast Asia.
Marina Bay Sands VP of retail John Postle says the brand expansion helps The Shoppes continue to sharpen its edge as a leading shopping destination.
Culinary options at the mall are also being extended. Just opened is Seafood Paradise, the homegrown brand’s flagship restaurant in Singapore.
The Paradise Group will also be opening its Canton Paradise this year to showcase classic Hong Kong cuisine such as roasts, noodles and wok-fried dishes.
Also launching soon is the first standalone Venchi Chocolate and Gelato kiosk in Singapore, featuring South American chocolate. Japanese chain Ippudo Ramen is also in the pipeline, as well as the new-concept Starbucks Reserve, which introduces rare coffees and special brewing methods.
As well as luxury lingerie store Agent Provocateur, other new-to-market brands set to join the mall this year include Homme Plisse by Issey Miyake, a men’s range of sporty separates. The collection will be featured in the same boutique space featuring Pleats Please Issey Miyake and Bao Bao Issey Miyake.
French fashion house Chloe will return to Singapore in the first quarter of next year with its first standalone boutique as part of a significant expansion across the mall’s luxury boutiques. Key enhancements will include Tiffany & Co doubling its store size and the Chanel duplex also expanding to nearly 11,000 sqft (1021 sqm). It will have a new design concept by architect Peter Marino.
Shoes, bags and accessories designer Jimmy Choo will also double its shop size. Other outlets also enlarging their stores include Breguet, Omega, Paul & Shark and Rimowa.
Meanwhile, The Shoppes at Marina Bay Sands is midway through its fashion promotion Front Row at The Shoppes. The event features the world’s fashion capitals each week through the eyes of trendsetters, highlighting craftsmen and offering personal styling sessions.
A highlight was a regional party hosted by Burberry and attended by more than 200 guests. The evening introduced the brand’s new “Personalised for You” in-store experience for Southeast Asia, showcasing its most iconic designs and revealing the craftsmanship behind each piece.
British singer/songwriter Georgie also marked her debut in Asia with a performance at the in-store party.