Challenger Technologies Bugis Junction flagship confirmed

IT products and services provider Challenger Technologies has confirmed that it has signed a lease for a flagship store at Bugis Junction.

Spanning almost 14,000 sqft (1300 sqm), the Challenger Technologies Bugis Junction store will be located in the basement and will open by the second quarter of next year, complementing the level-three Challenger store above.
“Bugis Junction’s central location was one of the deciding factors when we considered leases for our new flagship store,” says CEO Loo Leong Thye.

Another deciding factor was the optimal floor space available. “With our online store Hachi.tech presenting a strong and limitless platform for shoppers, we have evolved our thinking on what constitutes a flagship store,” says Loo.

“Big is better only when it is relevant to our shoppers. Our flagship store will be packaged in an efficient size while representing the best experiential journey for our shoppers in terms of display, and touch and feel.”

The flagship will showcase product line-ups across major brands like Apple, Asus, Microsoft and Samsung, as well as trademarked Challenger concepts like Android Zone, Game On! and Musica. Products for small-and-medium businesses will also be on heavy rotation.

Shoppers who buy products on Hachi.tech can pick them up from the flagstore.

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