Local brand Initial Fashion has opened a store within LCX multibrand fashion store in Ocean Terminal, Harbour City. With its headquarters in Hong Kong, the menswear label also has a presence in Beijing, Guangzhou and Shanghai. Its new Initial, The Unusual Experience store offers distinctive clothing and a personalised mix-and-match service. The store has a distinctive atmosphere with a peach aroma and French background music. In Tsim Sha Tsui, LCX covers more than 80,000 sqft (7432 sqm), and as