riencing products firsthand – “a moment of kando”. Kando, says Sony, refers to “emotional involvement; the power to move customers emotionally”. Atsushi Endo, president, Sony Singapore Marketing Company, says Sony Store Wisma Atria was designed with the purpose of helping people use and enjoy Sony products in settings and environments they are familiar with. “This is a new concept we have defined as the Sony Lifestyle, where our customers find their lives enriched by technology. We hope all our customers can experience this both in and outside of any of our Sony Stores.’ Home makers, movie buffs and fans of the latest TV series will be wowed by an 18-metre long wall of Sony Android and Bravia 4K TVs, while audiophiles can enjoy listening to songs as they were meant to be heard, using the wide range of HRA products available in the store’s dedicated enclosed room, the largest of any such audio rooms found in a Sony Store.   The store’s designers introduced “styling tables” and full-length mirrors around the store to help customers choose the right digital camera, smartphone, Walkman and headphones that highlight their individual styles and personalities. To bring to life the Sony Lifestyle concept, Sony Store Wisma Atria has plans to conduct customer engagement events in-store regularly, with the first available session being a food and photography session for ladies, conducted by a renowned chocolatier formerly from the Fullerton Hotel and Conrad Centennial Hotel and a chief Sony trainer on October 26, from 7pm to 9pm. My Sony members and members of the public can sign up for the course for free at the Sony Digital Workshop’s website. The other five Sony Stores are located in Bugis, Changi Airport, IMM, Nex Mall and 313@Somerset. It will trade from 10:30am to 9:30pm daily.