Hooters Taiwan launch marks Asian expansion

Atlanta-based operator and franchiser Hooters of America will enter Taiwan with five new locations.

The Hooters Taiwan restaurants will be opened by Hooters’ Asian partner, Bangkok-based franchisee Destination Resorts.

The first is scheduled to open in Taipei, with typical menu including wings, burgers and salads. The other four will be in Kaohsiung, Taichung, Taoyuan and Tainan.

“With existing bustling locations throughout Asia, we’ve seen proven demand for Hooters’ world-famous chicken wings served with iconic Hooters Girl hospitality,” said Gary Murray, CEO, Destination Resorts.

Hooters expects good growth in Taiwan thanks to a robust economy and strong brand recognition in the market.

Earlier this year the franchisee opened two more Thailand locations, the largest international Hooters in Pattaya, and the nation’s fourth location in Bangkok’s Nana district.

It also recently opened the first Hooters in Hong Kong. (pictured)


Four more are planned this year – in Samui, Thailand; Manila Eastwood in Philippines; Marina Bay in Singapore and in Phnom Penh, Cambodia.

The new locations will incorporate the latest design features that deliver “the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience”.

Hooters is the franchisor and operator of more than 420 Hooters restaurants in 42 states of the US and 26 countries.

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