Technology dominates Best Global Brands 2016
Eleven Asian brands are listed among the world’s most valuable in Interbrand’s Best Global Brands 2016 report.
“It’s clear the best global brands are not just weathering change, but driving it,” says Jez Frampton, Interbrand’s Global CEO. “They understand their anatomy of growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”
Asian brands making it to the list include Samsung at seventh position (14 per cent growth), Sony at 58th (8 per cent growth), Panasonic at 68th (1 per cent decline), Huawei at 72nd (18 per cent growth) and Lenovo at 99th with a 2 per cent decline. The rest are automotive brands.
For the fourth year in a row, Apple and Google claimed the top positions. Apple’s brand value grew by 5 per cent to US$178 billion, while Google’s brand value rose 11 per cent to US$133 billion. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.
The world’s five fastest-growing brands include Facebook (48 per cent growth), Amazon (33 per cent), Lego (25 per cent), Nissan (22 per cent) and Adobe (21 per cent).
Taking 29 positions, automotive and technology brands dominate this year’s report. By sector, retail is the fastest growing, up 19 per cent, followed by sports and luxury – experiencing a 10 per cent increase.
For the complete Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends, visit www.bestglobalbrands.com.
The rankings are based on three key components that contribute to a brand’s cumulative value:
- The financial performance of the branded products and services.
- The role the brand plays in influencing customer choice.
- The strength the brand has to command a premium price or secure earnings for the company.