Prada Korea boutique opens in Hanam

Prada Korea has expanded, opening a new store in Shinsegae Starfield Hanam mall.

The new store is approximately 315 sqm, offering men’s and women’s leather goods, accessories and footwear collections.

The shop front inside the mall features a large entrance, light boxes and windows, all surrounded by black Marquina marble.

The boutique comprises a range of intimate spaces, offering an experience tailored to each customer group, required a complete reinvention of the Prada store design.

The first room, decorated with black and white marble floor, green ceiling, canvas walls, and glass display cases, is dedicated to women.

Women’s footwear is displayed in a turquoise room, furnished with Borsani arm chairs and shelves in matching colours.

Accessories collections are in a room with mustard yellow canvas walls and carpets with a white and mustard yellow geometric pattern.

The menswear area is decorated with typically masculine materials and finishes: narrow wooden board floors, airforce-blue walls and shelves.


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