Indian luxury home-furnishing brand D’Decor plans expansion both nationally and internationally.

It particularly is targeting north India, and hopes to open flagship stores in Dubai and Singapore to showcase its full range of specialised fabrics.

Launching another store in New Delhi, D’Decor MD Sanjay Arora says the company plans to have 25 to 30 flagship stores within next few years, investing Rs100 crores (US$14.9 million) every year. It now has nine such stores in Ahmedabad, Begaluru, Chennai, Delhi, Mumbai and Pune.

Arora says the flagship stores feature the company’s full product range, with store tailors available to help. “Once customers have finalised the colours and fabrics they want, the tailors will visit their homes or establishments.”

Launched in 1999, D’Decor has 4000 staff and achieved US$250 million in sales in 2014. It exports to more than 65 countries.

Meanwhile, the company has rolled out a TV commercial featuring its brand ambassadors Gauri Khan and Shah Rukh Khan. The campaign promotes the brand’s new app which offers consumers a virtual try-out of choices to customise their home furnishing.

D’Decor has five factories in Tarapur which every year handle 44 million metres of fabric.

“We are proud to have delivered several prominent firsts in Indian textile manufacturing, such as creating water-repellent and flame-retardant fabrics as well as setting up the country’s first robotic warehouse,” says Arora.