Fashion Hong Kong returns to Amazon Fashion Week Tokyo today, featuring three innovative Hong Kong fashion designers.
Chailie Ho and Polly Ho who took part in the event last year as well as first-time participant Vickie Au will headline the Fashion Hong Kong group show at Hall B in Shibuya Hikarie, supported by the Hong Kong Trade Development Council (HKTDC). Running until Thursday, the Fashion Hong Kong Gallery will showcase the designers’ collections and featuring 24 fashion and accessories brands.
Tokyo is known for its fashion-forward culture while Amazon Fashion Week Tokyo is one of the top-tier international fashion weeks. In the Fashion Hong Kong show, Chailie Ho will present her collection “Dream, or Jail”, which searches for an innovative breakthrough by building around special silhouettes and presenting the tension of fabrics. Following her success last year, Polly Ho’s latest collection, “The Double Life of Madam White Snake”, is inspired by the Chinese legend “Madam White Snake” and created with delicate Canton silk and traditional Chinese knot structures, which reflect her “East meets West” design philosophy. Making her debut at the event, Vickie Au will introduce her “Urban Chill” collection. Applying deconstructivist architectural styles and modern swimming pool features, the collection embodies a refreshing summery feeling.
“In Hong Kong, we have an ideal and supportive environment for the fashion industry,” said Raymond Yip, deputy executive director of the HKTDC. “We have a strong heritage in the fashion business, from fashion design and manufacturing to marketing and sales support services, everything is fueled up and ready to go,” he said.
“We have a pool of talented and creative fashion designers and you can easily recognise their creativity and aspirations for aesthetics in the choice of fabrics and cuttings of their collections. Through promoting the Hong Kong designers and brands in the international fashion arena, we hope to promote and showcase their talents.”