Vinamilk and FPT Retail Vietnam have entered a joint venture to open a chain of stores specialising in dairy products.

This “uncommon partnership” is hoped to bring benefits to both parties, FPT adding extensive retail industry experience and insight, Vinamilk a household name and favourite brand.

A six-month pilot program will see the concept trialled at two of 200 FPT stores in Ho Chi Minh City, with a nationwide rollout to follow if the trial proves a success. Most of the stores will be located alongside an FPT store. 

The two sides hope this ‘win-win partnership’ will maximise their own strengths in manufacturing, distribution and retail.

Shoppers at the Vinamilk stores will have access to product information, direct or online consultation, delivery and other promotions and offers.

Vinamilk started selling dairy products online earlier this month to compete with new players in the dairy market, including Dutch Lady, Mead Johnson, Nestle, Abbott and TH True Milk.