For the second time, online fashion brand Zalora is the official eCommerce partner for Singapore Fashion Week.
At the Supreme Court Terrace of the National Gallery Singapore, the event opens October 25 and runs until October 30.
Zalora is presenting three Singapore designers and labels – Aijek, Max Tan and Stolen – in the Fashion Futures Showcase, with the collections already available on Zalora and via its mobile app.
As an official partner, Zalora is hosting a shoppable Singapore Fashion Week microsite featuring curated collections from Fashion Futures Showcase and Singapore Fashion Week Access, a dedicated segment for Singapore designers.
“We’re very passionate about supporting the local fashion industry across all our markets in Asia, and Singapore Fashion Week provides a great opportunity for us to give the region’s top designers exposure to millions of new consumers,” says Zalora Group CEO Parker Gundersen.
“It’s also an exciting way for our customers to discover new fashion and to buy product straight from the runway. ”
“With the growing trend of ‘See Now, Buy Now’, I believe online retailers like Zalora will play an ever-growing role in partnerships with fashion weeks around the world,” says Singapore Fashion Week founder/chairman Tjin Lee.
Meanwhile, the Fashion Futures Showcase is being live-streamed on Zalora.
