Alibaba investment will help Nosh Hong Kong expand

Investment from the Alibaba Entrepreneur Fund will help Hong Kong’s online-to-offline (O2O) healthy-meal delivery concept Nosh further develop as demand grows for healthy eating.
Nosh Hong Kong was one of three startups to attract support from the fund in its second round of investments. The amount of investment has not been disclosed.
Created by the entrepreneur and chefs behind the award-winning ready-to-cook food delivery service Secret Ingredient, Nosh designs healthy meal options and uses cooking methods developed specifically for delivery.
Alibaba Entrepreneur Fund, a not-for-profit project launched by Alibaba Group, focusses on finding opportunities with startups in Hong Kong. Its financial investment will support Nosh in network expansion, sales and marketing, and securing partnerships. Alibaba’s international network and eco-system will also help the company grow its focus on inventory management and customer data.
“We are extremely excited to work with Alibaba to change the game in the food-delivery market in Hong Kong and abroad,” says founder Max Von Poelnitz.


In line with the investment, the business is diversifying its offering by developing a Chinese-cuisine series using sustainable produce. Nosh also has a business line that caters to companies across Hong Kong, currently partnering with more than 50 corporates. It is working toward joining forces with schools and hospitals.
Partnering with Deliveroo, Foodpanda and Mai Dan, Nosh is available for individual orders between Kennedy Town and Chai Wan, while delivering corporate orders to Hong Kong Island and Kowloon. From next month the company will expand its service to Olympic and Tseung Kwan O to cover customers in Kowloon and the New Territories.

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