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Jaeger-LeCoultre Japan opens flagship

Luxury watch brand Jaeger-LeCoultre Japan has staged a grand opening for its first flagship boutique, in Tokyo.

Jaeger-LeCoultre CEO Daniel Riedo and brand manager for Japan Stefano Bossi welcomed 150 guests for the official launch of the store, on Ginza Namiki Street. Actress/model Maki Tamaru was a special guest, wearing a Reverso by Christian Louboutin from the Atelier Reverso.

Exclusive watches were on display including a 101 Joaillerie with the smallest calibre in the world, invented by Jaeger-LeCoultre. Also featured are Atmos clocks.

Covering 100 sqm, the store spotlights Jaeger-LeCoultre artistry and craftsmanship, two themes that have been at the heart of the brand since 1833. Grand complications and high jewellery pieces are showcased, epitomising the crafts mastered by the manufacturer – gem setting, enamelling, engraving and horological complications.

A special area is reserved for a watchmaker who handles maintenance and repairs.

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