Stella Artois opens pop-up Toasting Lounge

A pop-up Stella Artois Toasting Lounge has been opened by the Belgian brewer in Pacific Place, Hong Kong.

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Until the end of the month, beer lovers and Christmas shoppers can sample a Stella Artois brew and buy the brand’s special Christmas set, exclusive to the lounge. The Christmas set features a limited-edition Stella Artois holiday chalice, which can be engraved on-site with the recipient’s name or a short Christmas greeting. There is also a limited-edition 750ml holiday bottle, which can also be engraved.

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Both the chalice and bottle incorporate a star in their design, which pays homage to the brand’s origins. The Stella Artois brew was originally created by The Artois Brewery as a Christmas gift for the people of Leuven in Belgium, with “stella” being added to its title as it is Latin for “star”.

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Fun and social social activities are also being offered at the lounge, plus a “happy hour” every day. There will also be surprise happy hours, signalled by the ringing of a bell.

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Free half-pints are offered for certain social-media activity by guests, plus there are competitions with the limited-edition Christmas Set as a prize.

There is a special chalice installation where visitors can take selfies including a 360deg. “Moment with the Stars” photo to share on Facebook.

Open from 11.30am daily until 8.30pm but with specific hours for bar service, the lounge is on Level 1 at Pacific Place.

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