At only two years old, Korean-based label Blanc & Eclare has decided on New York City for its first North American venture.
Launched by Korean pop superstar Jessica Jung, the label will open in a brick-façade store along SoHo’s Spring Street Jung left the chart-topping Korean group Girls’ Generation in 2014 after seven years to create her own fashion brand. It started as sunglasses (the inaugural line sold out in four hours), with denim, coats, ready-to-wear and skincare products being added along the way.
Jung has opened 40 Blanc & Eclare stores around Asia, including China, Macau, Singapore and Thailand.
Prices for the collection range from US$145 for a turtleneck sweater to US$505 for a double-breasted blazer. Cosmetics start at $16 for lip balm, $22 for a face mask and $60 for a night cream.
