A multi-million-dollar partnership between luxury lifestyle brand Parte Luxury Grooming Essentials and distributor KW International will focus on China, Japan, South Korea and Taiwan.

It will combine Parte’s expertise in men’s grooming and KW International’s distribution, sales, marketing, financing and fulfillment to expand the US company’s products into the broader international market.

Parte’s Style Paste, a new matte clay, will be distributed through the KW International network throughout Asia along with hair-styling, haircare and body products. KW International will work directly with high-end retailers in Asia.

“The international partnership will not only bring our current line of hair-styling products for men into emerging Asian markets, but will allow us to release our full line of haircare and body products in the most elite retailers worldwide,” says Parte founder Bear Degidio.

“In a landscape without a market leader, we believe Parte is in a prime spot to introduce a new approach to men’s grooming worldwide,” says KW International director of business development Joon Kang.

Parte products are designed and made in Los Angeles with influences from Italy and Paris.