Singapore Post subsidiary SP eCommerce has worked with lingerie brand Triumph to launch two optimised online stores, for Singapore and Malaysia.

The online stores have been redesigned and enhanced in areas such as product categorisation and recommendation to improve the shopping experience.

Triumph launched online shops two years ago, with the latest updates integrating the online stores with Instagram so buyers can share photos via on-site social feeds.

With custom extensions designed by SP eCommerce – including zip-code validation, redesigned navigation and SingPost PopStation deliveries – the revamped web stores make browsing of more than 5000 styles easier and faster. 

Further improvements are about to be rolled out for the online stores’ product recommendation engine, including a wish list.

“Customer experience is our top priority,” says Triumph International Singapore/Malaysia commercial director Sheryl Wong. “Serving up a great brand experience has always been at the core of what we do, and that is only possible with a holistic focus on our shoppers’ experience.

“With SP eCommerce, we are pleased we are able to stay abreast with the latest digital trends, enabling us to provide our customers with an ever-enhancing online shopping experience.”

SP eCommerce offers end-to-end services covering enterprise-grade eCommerce technology, warehousing, delivery and returns management, web-store operations, and customer-care and performance marketing.