Reliance Brands will launch Bally India after signing an exclusive distribution and marketing rights agreement with the Swiss luxury brand.

Bally and Reliance plan to open a store in New Delhi next year and will look at further expansion afterwards in Chennai, Kolkata and Mumbai.

“In collaboration with Reliance, we have identified a roadmap to develop the brand in proven retail locations,” says Bally CEO Frederic de Narp.

Bally has embarked on a global expansion program, including the opening of two concept flagship stores in Tokyo’s Ginza and Los Angeles Rodeo Drive this year. Next year it will add two flagship stores – on New York’s Madison Avenue and in Beijing’s China World Mall.