Dairy Queen signs to expand into South Korea
US fast-food restaurant company International Dairy Queen (IDQ) has signed a multi-unit development agreement to expand into Korea.
It plans to open 50 DQ Grill & Chill locations within the next five years in conjunction with privately held M2G USA Investment, which has a diversified business portfolio including restaurants, hotels, public storage, household appliance manufacturing, shoes and global real estate. M2G USA Investment is also a partner for Taco Bell restaurants in Korea and the US.
IDQ president/CEO John Gainor says the brand is continuing to expand into new markets internationally. In Korea its outlets will serve a full range of food options, including its signature GrillBurgers, chicken-strip baskets, chicken sandwiches, salads and sandwiches.
Korea’s DQ Grill & Chill restaurants will also feature the full menu of DQ treats, including the signature Blizzard Treats, MooLatte frozen coffee-flavoured beverages, soft-serve cones, sundaes and cakes.