Aeon Vietnam has launched an online store, AeonEshop.com, offering discounted Japanese goods and local brands.

The Japanese-headquartered retailer says its AeonEshop.com B2C platform in Vietnam will stock a majority of Japanese and imported products, along with Aeon’s own brand Topvalu which has been available at its physical stores nationwide.

Products span various categories, including fashion, cosmetics, furniture, electronics, household items, food and office stationery.

Similar to Aeon’s other eCommerce sites in the region, AeonEshop will provide discounts up to 50 per cent for specific product types.

Ho Chi Minh City is the first market for AeonEshop with other Vietnamese cities to follow in the near future. The company plans to develop an English-language version and mobile app by mid-2017.

Vietnam is the third market where Aeon has established online retail, after Japan and Malaysia.

At the end of 2016, Korean retail giant Lotte also launched its online store Lotte.vn, targeting a share of the US$4 billion local online retail market.

Fabrice Carrasco, MD of market research house Kantar World, predicts the figure will grow five-fold by 2020 thanks to the development of smartphone usage and consumer convenience.