Japanese cosmetic brand Shu Uemura is withdrawing from the Philippines.

L’Oreal Philippines has confirmed that all branches and counters of the make-up line will be shut down by the end of April.

While officially distributed by L’Oreal Philippines, the brand believes the closing of its Philippines outlets will be beneficial in the long term.

Shu Uemura is known for its quirky collaborations and neon-filled palettes. One of its most famous collaborations was with iconic designer Karl Lagerfeld.

Brand founder Shu Uemura went to Hollywood in the 1950s and started working as a makeup artist, becoming in demand after working on the Paramount movie My Geisha in 1962 with actress Shirley MacLaine.