Italian luxury fashion brand Dolce & Gabbana has opened its first Vietnam pop-up store at Rex Hotel, Ho Chi Minh City.

Designed by Milan-based designers Giovanni Bressana, with red as the theme colour, the Dolce & Gabbana pop-up offers the label’s latest women’s collections to Vietnamese shoppers.

The brand has been brought to Vietnam by the IPP Group that also distributes other luxury brands there, including Burberry, Chanel, CK, Salvatore Ferragamo.

According to Le Hong Thuy Tien, CEO of IPP, the pop-up store will precede an official flagship scheduled to open in May.