American sporting goods giant Nike Cambodia has opened its first dedicated retail store.

The shop, store in central Phnom Penh, is the country’s first official outlet for Nike goods such as sport shoes and apparel, including items produced at local factories.

Market commentators say Nike’s choice to open a flagship store at along Preah Monivong Boulevard rather than in a shopping centre such as Aeon Mall or neighbourhood like Boeung Keng Kang could signify the brand is testing the market.