French lifestyle brand Lalique is taking its crystalware to new heights through an alliance with Singapore Airlines (SIA).
Through the partnership, the airline will retail co-branded inflight products such as toiletries and glassware in its suites and first-class cabins. The collection also includes loungewear, bedding and amenity kits that include both lifestyle and crystal gifts.
Travellers will also be able to take advantage of special offers at Lalique’s manufacturing site, and for its five-star hotel Villa René Lalique and its two-star Michelin restaurant in France.
SIA’s KrisShop Magazine will advertise Lalique items that can be bought inflight or via mail order.
The partnership launches with SIA’s next round of Airbus A380 aircraft, starting in the second half of this year. From there, the two companies are considering a long-term working relationship, reports Luxury Daily.