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Time International introduces Sweet Monster

Korea’s popcorn soft-serve ice cream brand Sweet Monster has arrived in Indonesia as the first F&B retail venture of Indonesian brand group Time International.

It has launched stalls in Project X Plaza Indonesia and Pondok Indah Mall 2 in Jakarta, featuring its range of characters, EggMon, CookieMon, BlueMon, LeMon, PinkMon, OrangMon, ChocoMon and PopMon.

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Inspired by confectionery sold at American carnivals and festivals, the brand attracted queues when it opened outlets in China, Hong Kong, Singapore and Thailand.

Sweet Monster’s offerings are based on its ice cream, made fresh daily at each store from its own formula of milk powder. The flavour line-up includes Popcorn Ice Cream and Signature Ice Cream in Real Deep Milk, Original Tiramisu, Peanut Butter Pretzel, Caramel Macchiato, Cookie Mountain and Green Tea Mountain.

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There is also the full-cream Monster Shake, inspired by American milkshakes made only from ice cream and milk. Flavour options include Pure Milk, Cookie & Milk, Caramel Cafe au Lait, Strawberry Cake and Ferrero Nutella.

Using only non-GMO corn, Sweet Monster’s popcorn is popped by air. It does not contain trans or saturated fats or artificial colouring, but does have dietary fibre.

The PopMon characters represent the flavours of the popcorn: salt caramel, combination, strawberry, chocolate or tangerine.

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