Messaging app Line has opened a Line Friends pop-up inside Samsung’s Experience Store at Westgate.

Launched in 2011, the multi-platform messaging app is known for its virtual sticker characters such as Brown, Cony and Sally, called Line Friends. Lifesize versions of Brown and Cony were at the launch of the pop-up to show off the latest Samsung Galaxy A smartphones.

On the third floor, the pop-up will not be selling Line Friends merchandise. As a special collaboration between Line and Samsung, it is instead selling smartphones bundled with a Line power bank.

Visitors can also explore ways to customise their Samsung devices with Line merchandise, as well as meet Line characters in five experiential zones. They can take a 360deg selfie including their favourite Line characters, using a Samsung Gear 360 camera, or take a virtual-reality roller-coaster ride with Brown and Sally, using Samsung Gear VR.

Visitors can redeem complimentary Line merchandise when taking part in any three of the experiential zones.