Future of DKNY India in doubt

DKNY India may quit the market after failing to generate sustainable profits.

While mall executives and DKNY store managers have confirmed the exit, India franchisee DLF Brands has denied the US fashion brand is completely leaving the country, says the Economic Times.

DLF Brands head Timmy Sarna says the company has closed “a few” stores but will continue to run four outlets, all in DLF-owned malls in the National Capital Region.

He says two loss-making stores have been closed, one in Kolkata and the other in Mumbai.
However, Fashion Network says sources have told it that the DKNY outlet in DLF’s Mall of India in Noida is closing.

It quotes another source as saying the outlet in DLF Place Mall in Saket is closing next month.

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